Cable industry begins next phase of on-demand campaign

11/24/2010 | Multichannel News

The second phase of an ad campaign about the cable industry's on-demand offerings kicked off Tuesday with the help of a number of cable providers and cable networks. The "The Video Store Just Moved In" initiative, which is supported by CTAM, is looking to educate viewers about the industry's rapid growth and robust offerings within the on-demand space.

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