S.C. Johnson to list all ingredients in cleaning products

11/24/2010 | New York Times (tiered subscription model), The

Family-owned S.C. Johnson is launching a multiplatform campaign that promises to disclose all ingredients in its cleaning products, "right down to the fragrances and dyes." The effort was to start with an ad during the CBS airing of the Thanksgiving parade, starring Chairman and CEO Herbert Fisk Johnson III, and will include "more digital engagement than we've typically done," Johnson said.

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New York Times (tiered subscription model), The

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