Puma QR-coded maps engage young mobile users across Asia

11/24/2012 | ClickZ.Asia (Hong Kong)

Malaysia, Hong Kong, Singapore and Taiwan are the four Asian venues for Puma's new mobile marketing campaign aimed at younger consumers. The campaign employs QR codes on a map to engage users with questions about various hot spots in their city. Correct answers make users eligible for prizes.

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ClickZ.Asia (Hong Kong)

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