Acting like a know-it-all can sabotage your sales coaching

11/24/2013 | SalesTrainingConnection.com

Sales managers who want to deliver effective coaching shouldn't act like they have all the answers, writes Richard Ruff, co-founder of Sales Horizons. Managers can avoid this pitfall by acting as guides rather than telling their sales representatives exactly what to do. "[J]ust ask, listen and then talk," Ruff recommends.

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