Burton's Biscuit Co.'s success is from 'power brands'

11/24/2013 | Grocer (U.K.), The

Burton's Biscuit Co., which was just purchased by the Ontario Teachers' Pension Plan, found its recent success by tightly controlling costs, exiting low-margin segments and focusing on its power brands of Jammie Dodgers, Cadbury Fingers, Maryland cookies and Wagon Wheels. "Our success boils down to some pretty simple things. We attracted and retained some super people on the journey, and focused very clearly on our power brands. That's driven good growth and share in the U.K. and outside the U.K. in the last four years," said CEO Ben Clarke.

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