Ikea boosts sales with bigger online retail efforts

11/24/2013 | Guardian (London), The · Reuters

Ikea has been slow to embrace e-commerce, but recent efforts in the U.K. and Germany have paid off with 29% and 27% jumps in online retail respectively in the fiscal year ended Aug. 31. The Sweden-based home-furnishings giant will continue investing in brick-and-mortar and online in the year ahead, U.K. Retail Manager Gillian Drakeford said.

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Guardian (London), The · Reuters

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