Shazam to let brands optimize sounds for spots, search

11/24/2013 | New York Times (tiered subscription model), The

Shazam and Mindshare are joining forces for a program to give brands more ownership of the songs and sounds used in campaigns. As part of the Audio+ program, brands will be able to purchase songs in the same way that search terms are bought, so songs Shazam identifies will return content from the advertiser. When brands "forget to close the door and link the music to their marketing dollars, there's a missed opportunity," said Shazam's Miles Lewis.

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New York Times (tiered subscription model), The

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