Clear Channel Outdoor bets on "Outdoor 2.0"

11/25/2007 | Advertising Age (tiered subscription model)

Clear Channel Outdoor is betting that the evolving role of the mobile phone as a multiplatform communications tool will make 2008 a boom year for mobile marketing, and it's prepping for that eventuality by revamping 1,000 of its venues to ensure they are capable of interacting with next-generation cell phones.

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