12 e-commerce tips for the holiday season

11/25/2008 | eCommerce-Guide.com

More consumers are expected to buy gifts online during the 2008 holiday shopping season, so retailers must make sure their products and Web stores stand out, according to this article. Tips for strong holiday Web sales include: Consider pay-per-click advertising; offer holiday-related sales or specials; run a holiday promotion, such as a giveaway; and use e-mail and mobile marketing to alert customers about special deals.

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