Heinz boosts global marketing spending 15%

11/25/2009 | MediaPost Communications

Heinz plans to spend $400 million or more in marketing its brands this fiscal year, with a focus on North American and U.K. markets. That spending represents a boost in marketing for Weight Watchers Smart Ones, as well as a targeted "consumer value program" and the launch of new products within Heinz' Ore-Ida brand family.

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