Kid Cuisine rides along to "Planet 51"

11/25/2009 | Brandweek

The Kid Cuisine brand of ConAgra Foods has launched a promotion tied to the animated movie "Planet 51," which is about an astronaut who lands on a planet populated with little green creatures. The campaign includes themed limited-edition meals, online and TV ads, and a sweepstakes for a "Planet 51" screening party and other prizes.

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