Time Warner Cable campaigns against the high cost of content

11/25/2009 | Wall Street Journal, The

Time Warner Cable on Thursday plans to launch a multimedia ad campaign that questions what it considers to be the overly high fees TV programmers charge cable providers to run their content. The campaign comes as TWC, the country's second-largest cable company, prepares to enter contract negotiations at the end of the year with creators such as News Corp., Scripps Networks Interactive Inc., the Weather Channel and Sinclair Broadcast Group.

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