Wrigley criticized for Eclipse marketing claims

11/25/2009 | Convenience Store News

The National Advertising Review Board has recommended that the Wm. Wrigley, Jr. Co. alter advertising copy for Eclipse Gum that reads: "Most other gums just mask bad breath. We kill the germs that cause it." Cadbury Adams had initiated the challenge of the ads, which reportedly suggests that magnolia bark extract in the gum is a proven bad-breath cure.

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