3 prospecting tactics help build a retirement-plan practice

11/25/2012 | AdvisorOne

Financial advisers who want to build a retirement-plan practice would do well to follow three basic prospecting steps, Ric Lager writes. He recommends beginning with a list of prospects from professional firms and Fortune 500 companies that will lend themselves to a word-of-mouth approach. The next step is to become an expert on plan offerings by gathering the company retirement-plan menus of key clients, he writes. Finally, he suggests developing a list of clients' friends and other contacts.

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