Citi has split its decision after a review of its direct marketing chores. Havas Worldwide won direct mail and collateral duties for Citi retail bank and credit cards, and Wunderman was assigned online advertising for the Citi banks and cards. The split business represents a loss for Wunderman, which will lay off staff members as a result.
Citi splits direct marketing between Havas Worldwide, Wunderman
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