Content marketing's rise represents boon to third parties

11/25/2012 | MediaPost Communications

As content-marketing efforts increase toward ubiquity, now involving 79% of marketers, so is the outsourcing of the work to third parties such as advertising agencies, custom publishers, and PR/social media specialists. The average brand investment in content marketing is $1.7 million, up 5.1% over two years ago, according to the Custom Content Council, with print-based content spending almost half (44%) on personnel and digital-based content spending 57% on people.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY