TV show "iCarly" gives Birds Eye a boost

11/25/2012 | MediaPost Communications

A Birds Eye campaign that tied in with the "iCarly" television show on Nickelodeon has boosted brand engagement as well as sales of the frozen vegetables, said Brandi Unchester, senior brand manager for Birds Eye Steamfresh Vegetables. Elements of the "iCarly iCook with Birds Eye" campaign, which ran from July 9 to Sept. 9, included videos that could be unlocked with UPC codes on Birds Eye products, a sweepstakes with a grand prize of a visit to the show and ads on "iCarly" and the Nickelodeon website.

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