The anticipation can be worse than the pain, study suggests

11/25/2013 | New Scientist

Study participants were more likely to choose more painful shocks immediately rather than waiting to receive fewer, and the dread of anticipation increased as the shocks drew nearer, according to a study in the journal PLoS Computational Biology. The findings may have applications in health care. "You should avoid emphasizing waiting times. And if you can make something seem unavoidable, people may be more likely to confront it to minimize dread," said researcher Giles Story of University College London.

View Full Article in:

New Scientist

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Eastern Zone Sales Director
Regenesis Biomedical
Multiple Locations, SL_Multiple Locations
Director, Compliance - Health Plan Privacy & Security
Kaiser Permanente
Oakland, CA
Regulatory Counsel
Food and Drug Administration
Silver Spring, MD
Pharmacy Care Manager
National Association of Chain Drug Stores
Arlington, VA
Vice President, Commercial Markets
Meridian Health
Neptune, NJ