Study participants were more likely to choose more painful shocks immediately rather than waiting to receive fewer, and the dread of anticipation increased as the shocks drew nearer, according to a study in the journal PLoS Computational Biology. The findings may have applications in health care. "You should avoid emphasizing waiting times. And if you can make something seem unavoidable, people may be more likely to confront it to minimize dread," said researcher Giles Story of University College London.
Published in Brief: