Do you know how to sell online?

11/25/2013 | MIT Sloan Management Review online

Companies should understand that on the Web, polish -- or lack of it -- will be read as directly reflecting the quality of your real-world products and services, Michael Fitzgerald writes. "A company with a clunky platform will be compared to the very best platforms out there, whether or not they offer competing products or services," he writes.

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MIT Sloan Management Review online

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