Carl's Jr. and Hardee's are promoting a new freshly baked bun option in a campaign from 72andSunny. One ad specifically calls out competitors that don't bake their own buns, while another plays up the pun factor of "buns." The campaign also includes a partnership with BuzzFeed, which will showcase a list of "great buns of all types."
Hardee's, Carl's Jr. tout their freshly baked buns
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