Mattel hires Madrid agency Lola to promote toys in Europe

Lowe & Partners' Lola agency in Madrid has won European digital and creative for Mattel toys, including Barbie, Hot Wheels, Monster High and Max Steel. "This is a huge opportunity and a chance for us to help [Mattel] get a powerful position in the negotiations between child and parent -- it's a process that involves a lot of emotion," says Lola CEO Miguel Simoes.

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