New Doritos Cheesier Than Advertised

Frito Lay's new brand of Doritos is being marketed with the tag line, "New! Four Cheese!" when the snacks actually contain six different kinds of cheese. A Frito Lay representative said that focus groups consistently favored the "Four Cheese" name over a "Six Cheese" moniker.

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Des Moines Register (Iowa) (tiered subscription model), The

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