According to eMarketer, some of the biggest names in the early days of the Internet have curbed their spending as a percentage of revenue. Amazon, which was repeatedly lambasted for putting growth before profits, spends only three cents of every dollar on sales and marketing. Its partner Drugstore.com and rival Barnesandnoble.com also spend less than 15 cents for every dollar, although both spend more in terms of absolute dollars. Priceline, which once advertised heavily on television, also outspends Amazon as a percent of revenue, but Amazon spends more overall.
Published in Brief: