Kroger teams with NASCAR for Daytona promo

11/26/2007 | MediaPost Communications

Kroger Co. is working with NASCAR as part of the racing series' largest retail promotion, which will celebrate the 50th anniversary of the Daytona 500. Starting this week, Kroger shoppers will see NASCAR-themed products from participating companies, such as General Mills, ConAgra, Kellogg Co. and PepsiCo, as well as in-store television and radio ads.

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