New Mexico courts visitors from far, far away

11/26/2007 | USA Today

A quirky new slate of tourism ads for New Mexico uses images of grotesque outer-space aliens to promote the state as "The best place in the Universe." Some tourist officials are complaining that the campaign by Santa Monica, Calif.-based M&C Saatchi is too out-of-this-world for the well-heeled baby boomer vacationers they are looking to attract.

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