Survey shows CMOs not jumping on social net bandwagon

11/26/2008 | Adweek · MediaPost Communications

Some 55% of CMOs say they have little interest in adding social networks to their marketing mix, according to an online survey. The poll also found more interest in incorporating other forms of social media into marketing plans, with 52% showing interest in Internet forums and webinars, 47% in webcasts and podcasts, as well as e-mail, and 37% in blogs.

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Adweek · MediaPost Communications

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