EMarketer estimates that U.S. TV advertising spending will decline 4.2% to $66.9 billion in 2009. This precipitous drop in spending reflects not only the poor economy but a seismic shift in the way television advertising is bought and sold. Consumers are accessing content beyond the TV screen, and much of that is occurring online. Fragmentation on TV and declining viewership, have made it more difficult for advertisers to reach audiences. Despite all this, TV remains a dominant media for advertisers. EMarketer estimates there will be $284.8 billion in total U.S. ad spending in 2008; TV garners 25% of total ad dollars, but growth is slowing.
To find out more about digital marketing and eMarketer's report "Television's New Picture: Seismic Shifts in the Digital Age" click here.
Published in Brief: