To promote its new partnership with Cinnabon, Burger King's mobile ad on ESPN's mobile site encourages consumers to drop in at the nearest BK to sample the new Minibon offering. Tapping the ad takes users to Burger King's mobile site, where they can be directed to the nearest outlet using the device's GPS.
Burger King targets mobile users to promote new product
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.