Case study: Adding video increases click-thru rate

11/26/2012 | MarketingSherpa

Business-to-business marketer Ragan Communications successfully used video for content marketing efforts as an alternative to text-only or text-and-graphics e-mails. The company promoted marketing-event registration by sending e-mails with screen shots, little copy and links to a landing page embedded with video. While text-only e-mails still enjoyed slightly higher average open rate, the average click-thru rate was much lower, only .25%, whereas e-mails with videos embedded on separate landing pages had an average CTR of .51%.

View Full Article in:

MarketingSherpa

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA