Dell looks to make it easy for SMBs to adopt the cloud

11/26/2012 | Small Business Computing

Dell says its Cloud Business Applications offering curates the "best-of-breed" software-as-a-service apps for small to medium-sized businesses. The suite includes Salesforce's Sales and Service clouds, Pardot Marketing Automation, EchoSign, Conga Composer for B2B proposals, and Dell's own Boomi application-integration services. The strategy of using a curated cloud suite has worked for startups such as Emotive, which enjoys the benefits of a customer relationship management program without the painful implementation phase.

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