How France's Francois helped Chrysler Group tell its story

11/26/2012 | Advertising Age (tiered subscription model)

Frenchman Olivier Francois led a turnaround marketing team at the Chrysler Group, helping to lift sales 37% and market share from 8.9% to 11.5%, and earning Advertising Age's Marketer of the Year honors. Highlights of the resurgent automaker's marketing include the "The Things We Make, Make Us" campaign for Jeep, the "Halftime in America" Super Bowl spot starring Clint Eastwood, but also some flops, such as separate Fiat commercials featuring Jennifer Lopez and Charlie Sheen.

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