How the generation gap drives retail innovation

11/26/2012 | Wall Street Journal, The

There's a generation gap when it comes to how people shop and use mobile technology, with millennials likely to make smartphones an integral part of the experience while their parents hang onto their paper coupons, industry experts say. Both groups are expected to be heavy spenders this holiday season, spurring retailers to devise ways to market to both.

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Wall Street Journal, The

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