IAB to run this year's digital upfronts

11/26/2012 | New York Times (tiered subscription model), The

The Interactive Advertising Bureau has announced that it will take charge of the Digital Content Newfronts in April, taking over from Digitas, which has run the digital upfronts since 2008. "The impression that it was owned by a single agency looked like it would impede future growth. They wanted the optics to be much more inclusive of the broader digital ecosystem," said IAB chief Randall Rothenberg.

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