Macy's multimillion-dollar makeover

11/26/2012 | Women's Wear Daily (subscription required)

Macy's unveiled its enormous new shoe department after extensive renovations to its Herald Square flagship this year, one of several high-profile achievements that led Footwear News to name the department store Retailer of the Year. "Its success in integrating celebrities into its marketing, its new Millennials initiative [targeted at shoppers ages 13 to 30] and its amazing shoe floor at Herald Square are just some of the efforts that have driven consumer excitement," said Brown Shoe CEO Diane Sullivan.

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