NASCAR honors Mars marketing partnership

11/26/2012 | Convenience Store News

Mars is receiving the 2012 NASCAR Marketing Achievement Award for its 23-year marketing partnership with NASCAR. "Our successes have been led by innovation that extends to customers, consumers and associates, and capitalizes on NASCAR's broad fan base that represents approximately one-third of the U.S. adult population," said William Clements, vice president of sponsorships and sports marketing for Mars Chocolate North America.

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