Personal, exclusive content is key to keeping luxury app users

11/26/2012 | Luxury Daily

Retaining users is the key to getting the most from mobile applications offered by luxury retailers. And the ability to personalize an app will keep users coming back, as will app-exclusive content that appeals to the loyal customers who are most likely to download a luxury app. This article offers examples from Louis Vuitton, Nordstrom and others.

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