Retailers need to focus on in-store experience, other factors in mobile

11/26/2012 | MobileCommerceDaily.com

For retailers to ensure that their mobile efforts are money-makers, it's necessary for them to approach the problem from several angles, advises Will Cohen. A fully functional mobile website is a necessity, as is the ability to track ad performance on the site. It should also offer the ability to reach consumers at key locations, and the focus of mobile content should be on improving the customer's in-store experience.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA