Retailers need to focus on in-store experience, other factors in mobile

11/26/2012 |

For retailers to ensure that their mobile efforts are money-makers, it's necessary for them to approach the problem from several angles, advises Will Cohen. A fully functional mobile website is a necessity, as is the ability to track ad performance on the site. It should also offer the ability to reach consumers at key locations, and the focus of mobile content should be on improving the customer's in-store experience.

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