Study sees bright future for social media advertising

11/26/2012 | DestinationCRM.com

U.S. brands will spend $9.2 billion on social media advertising in 2016, double this year's total, according to a BIA/Kelsey projection. Social display ads will account for $5.4 billion of that total, with social media display spending likely to increase at more than 15% annually over the next four years.

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