Appboy adds in-app News Feed

11/26/2013 | Inside Mobile Apps

Appboy is adding a News Feed tool developers can use to make announcements to specific groups of users. The feature boosted click-thru rates for companies such as Urban Outfitters, Text+ and Bloomberg that tested it. "Using the [News Feed] product in conjunction with targeted push notifications helped us convert a significant portion of non-paying users into customers and increased our average revenue per user," Text+ CMO Tricia Bertero said.

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