Black Friday becomes a monthlong affair

Black Friday has expanded beyond its single-day boundaries to multiday and even monthlong sales that seem to cannibalize sales from later days instead of increasing new sales. Sales on Black Friday dropped for the first time in a decade last year partially because retailers opened doors on Thanksgiving Day, according to Piper Jaffray & Co. "The customer really doesn't have to wait for the traditional Black Friday anymore," said Wal-Mart U.S. President Joel Anderson.

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