Health care for aging baby boomers to create more demand for Clorox products

11/26/2013 | American City Business Journals

Aging baby boomers who will soon require more health care are expected to boost demand for Clorox products, according to this article. For example, the company is urging hospitals to take steps to prevent hospital-acquired infections, such as by using bleach and hydrogen peroxide spray to disinfect materials. Clorox has also made some changes to its marketing strategy, introducing comparative advertisements and moving from a focus on multicultural markets to more "fragmentation."

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