How supply chains can withstand the "butterfly effect" of smartphone shoppers

11/26/2013 | Supply Chain Standard online

The ever-changing purchasing behavior of smartphone users has brought a "butterfly effect" to retail and consumer-goods supply chains, according to the Consumer as Disrupter report from lharrington group and DHL. The report identifies three trends that could significantly alter the industry in the coming years, among which is the "digitally empowered consumer." This is why "retail and consumer goods manufacturers should be re-thinking their supply chains with an eye toward one thing: building out a portfolio of options, risk tolerances and capabilities to support cost-effective flexibility," said Tom Kimball, senior vice president of the global consumer sector at DHL Supply Chain.

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