Kohl's taps J.Lo fans to spark Twitter buzz

11/26/2013 | ClickZ

Kohl's got Jennifer Lopez fans talking about it with a Twitter campaign that let users decide one of three ways for the singer to arrive at the American Music Awards. Fans were invited to vote using hashtag #GetJenniferThere. Each route showed Lopez receiving compliments on her outfit made up of products available at Kohl's.

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