Nostalgia underpins Campbell's Pinterest campaign

11/26/2013 | MediaPost Communications

Campbell's Homestyle soup is using a heartwarming 90-second family video to promote a holiday-themed contest in which the grand prize is airline gift cards the winner can use to fly home for the holidays. The campaign includes stills from the video that users can pin to their Pinterest boards. The soup company is promoting the spot with paid media, earned buzz from bloggers and "pinfluencers," and its own microsite.

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