Philippines' TV5 embraces mobile with ad platform

11/26/2013 | Marketing-Interactive.com (Singapore)

The Philippines' TV5 is developing a mobile ad platform in collaboration with Smart Communication, following efforts by competitors ABS-CBN and GMA to move into mobile. "We want to enhance the whole viewing experience. Basically we're using mobile capability to actually make people enjoy the ads because it's a holistic experience," said Emmanuel Lorenzana, TV5 president.

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Marketing-Interactive.com (Singapore)

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