Welch's turns to Vine for glass-sharing holiday

11/26/2013 | New York Times (tiered subscription model), The

Welch's wants users of the social video application Vine to make a quick clip of drinking and passing a glass of its juice as part of a "Pass the Glass" campaign. A Welch's microsite will display sharers side by side as if they were handing the glass over to each other. The promotion benefits families in need.

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New York Times (tiered subscription model), The

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