"A Christmas Story" becomes advertising icon

11/27/2006 | NYTimes.com

Though not an initial commercial success, the 1983 film "A Christmas Story" is showing the staying power of holiday classics like "It's a Wonderful Life" and "Miracle on 34th Street." BBDO Worldwide's Atlanta office is using images from the movie in a new holiday ad campaign for Cingular Wireless, while Office Max is using "A Christmas Story" reference in an online game.

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