NBCU first broadcaster to use TiVo audience data

11/27/2007 | Wall Street Journal (free content), The

Under a new pact, NBC Universal, parent of cable channels such as Bravo, Sci Fi and Trio, will become the first top broadcaster to use TiVo's audience data and interactive ad tags, which allow a marketer's name to be seen even if a user is surfing through commercials.

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Wall Street Journal (free content), The

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