Column: Data analysis offers new strategies for travel agents

11/27/2011 | Travel Weekly

Travel agents should adopt a dedicated data analytics system that it can use to glean vital information from its clients, writes Derick Jose, vice president at MindTree's Data & Analytic Solutions Group. Agents can use this information to create packages tuned to their clients' preferences. The information would also allow agents to offer valuable cost-optimizing advice for corporate clients, Jose writes.

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