More holiday shoppers expected to head online for deals, experts say

Online sales are expected to increase 15% this holiday season compared with last year, and online retailers expect record sales for Cyber Monday, according to reports from comScore and Forrester. Surveys show e-mail remains the most important touch point for letting consumers know about holiday deals. Mobile sales are also spiking, with PayPal reporting a 516% increase in mobile payments on Black Friday as shoppers sought out digital deals.

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New York Times (tiered subscription model), The · Forrester.com · ReadWrite

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